Vans Nods to ‘KPop Demon Hunters’ Oscar-winning Song With New ‘Golden’ Sneakers for Kids

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The unstoppable success of KPop Demon Hunters has turned the animated phenomenon into one of the biggest entertainment franchises. After dominating streaming charts and taking home the Academy Award for Best Original Song with the anthemic track Golden, the film has cemented its place as a cultural moment that extends far beyond the screen.

With that popularity has come an ever-growing lineup of merchandise. From Squishmallows and collectible figures to apparel, backpacks, lunch boxes and stationery, KPop Demon Hunters merch has become just as big as the movie. Having partnered with Monopoly, Lego and Hot Topic, Vans is joining the collaboration with a kids-exclusive footwear collection launching July 20.

This isn’t the first time Vans designed shoes inspired by the Netflix hit. In December 2025, the company released a limited-edition line of high tops and low tops featuring different characters. This time, the collaboration includes three age-specific versions of the iconic Old Skool V shoe — for toddlers, little kids and big kids — each inspired by the Oscar-winning song Golden. Every pair features metallic details, sparkling gold accents and the HUNTR/X emblem.

Double hook-and-loop closures make these shoes easy for little hands to fasten on these Golden-inspired shoes. The pair is decorated in shimmering gold synthetic leather and eye-catching gold toe caps with raised star detailing. Gold squiggles trace the sides and midsole, while the HUNTR/X logo appears on the tongue. Padded collars and Vans’ signature waffle outsole round out the playful design.

The KPop Demon Hunters Little Kids Old Skool V Shoe are accented by hand-drawn gold linework, while gold stars on the front and a gold Vans logo at the back add extra shine across the sneaker. The HUNTR/X logo, inspired by traditional handmade Korean knots to honor the connection between the group’s members and their fans, is printed on the tongue of this little kids shoe.

The $75-Big Kids Old Skool Shoe offers a more grown-up approach to the Vans x KPop Demon Hunters sneakers. Traditional lace-up styling is paired with sparkling gold laces threaded through star-shaped eyelets, while gold accents continue across the toe cap, side stripe, Vans logo and embroidered stars. The iconic HUNTR/X emblem stands out on the tongue.

The officially licensed KPop Demon Hunters two-piece pajama set includes a short-sleeve T-shirt and matching elastic-waist shorts, and can be doubled as everyday wear too. Made from a soft 65% polyester, 35% cotton blend, these pjs are going fast, with Amazon selling over 700 in a month.