Splice has announced the launch of three new generative AI tools: Variations, Craft and Magic Fit. Each is designed to allow users to modify and customize the over three million samples already created by human musicians for the Splice library.
As part of the rollout, the company’s press release also notes that its established creator payment model will still compensate sample makers for any AI augmentations of their work, as well. Creators will be compensated each time their sound is used as a source and each time an AI-powered variation of it is downloaded.
The three new tools are described as follows:
- Variations: A plugin that lets producers create new versions of any Splice sample, including changes to the structure, key, and BPM of the sound.
- Craft: A new feature in Splice INSTRUMENT that transforms samples into playable instruments.
- Magic Fit: A tool, coming in Summer 2026, that allows any Splice sound to match the harmonic and rhythmic context of a session.
All tools are available via Splice’s Sounds and INSTRUMENT plugins in any Digital Audio Workstation (DAW), like Ableton, Logic or ProTools.
These tools, according to Alejandro Koretzky, the company’s vp of applied AI research, move Splice into the next generation of producer tools. “Our first generation of tools helped producers discover sounds. Now we’re making the catalog itself more adaptable and contextual so any sound can be transformed while still preserving its DNA.”
CEO Kakul Srivastava said in a statement, “Producers have always used samples as a foundation for new ideas; these tools extend that tradition, enabling sounds to be reshaped and reimagined. Grounded in deep, long-standing relationships with producers and sound creators, they reflect real creative workflows and reinforce the value of original work.”
News of these new tools arrives about five months after Splice announced a new partnership with Universal Music Group to collaborate on “commercial AI tools” and “AI-powered virtual instruments.” Srivastava also took the stage at HumanX in San Francisco last week with UMG’s Chief Digital Officer Michael Nash to share her thoughts on AI.
She described the partnership with UMG as containing three key points: “The first is working with Universal to really work out what’s the right way to train on the incredible catalog that UMG has,” she told the crowd. “So, we’re having some conversations around exploring how we do training the right way, as opposed to the wrong way…The second thing that we’re working on is, how do we bring some of the incredible artists that are part of the Universal Music Group’s portfolio to the seat at the table with us, to help us create novel experiences?… And then the third thing is, can we invent new ways for people to engage with music? There’s one thing that’s passive listening, there are more forward-looking things that users want to do with the music.”
