Papatui by Dwayne Johnson: Where to Shop the Men’s Skincare and Grooming Line Online

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Originally launched in 2024, Papatui is a skincare and grooming line from entertainer Dwayne “The Rock” Johnson that offers simple, effective and affordable ways to keep skin looking and feeling healthy.

In fact, it’s so wallet-friendly that prices start as low as $2.99. Papatui, which is Māori for “fix it,” is available to shop at retailers, like Target and Walmart.

Formulated to balance and moisturize, Papatui is nurturing and bright skincare for all sorts of skin complexions and types. It features natural ingredients, such as avocado oil, ceramides, Vitamin B3 and other elements. Most products are also vegan.

In addition, the men’s skincare and grooming line is dermatologist-approved, while it includes bar soaps, under eye patches, body washes, facial moisturizers, facial cleansers, body lotions, tattoo sticks and balms, deodorants and other skincare goods.

Additionally, for 2026, Papatui introduced a new line of colognes in partnership with award-winning perfumer Frank Voelkl, with scents like, leather and woods, amber and cypress, and smoke and bourbon. Prices go for $39.99 for a 1.7 fluid-ounce bottle.

“I’ve always believed confidence starts with the way you take care of yourself and the routines you commit to every day,” says Johnson in a statement. “Fragrance has always been a huge part of that for me. We wanted to create scents that feel premium, transportive, and unforgettable. The right fragrance changes your energy the second you put it on. We obsessed over every detail to make sure they smell incredible, last, and will become part of how my guys show up every day.”

Meanwhile, set for release on Friday (July 10), the live-action adaptation of Moana features Dwayne Johnson reprising his role as Maui from the original 2016 animated version. Although Johnson isn’t known as a singer or recording artist, he actually did chart on the Billboard Hot 100 with the song “You’re Welcome” from Moana. The single peaked at No. 65 with a stint of 13 weeks on the chart in early 2017.

Papatui men’s skincare and grooming products are available at Target. In the meantime, watch an introduction video for Papatui featuring Dwayne Johnson, below.

For more product recommendations, check out our roundups of the best Xbox deals, studio headphones and Nintendo Switch accessories.