Independent music company Concord announced on Thursday (June 4) a strategic partnership with Lito Music, the company founded by Latin rap pioneer Lito MC Cassidy. “The alliance marks a key step in Concord’s continued expansion within the global Latin music market and reflects its commitment to investing at the highest level in the future of reggaetón,” according to a press release.
Half of the Puerto Rican hip-hop duo Lito & Polaco, Lito MC Cassidy is a foundational figure in the rise and development of the Latin urban movement, helping define the sound and cultural framework of reggaetón in the early 1990s, influencing generations of artists and contributing to projects recognized at the highest levels of the industry.
The strategic partnership will combine Lito’s vision and expertise with Concord’s global infrastructure, teams and capabilities, the release said. The focus will be on building a culturally driven, globally competitive record label that prioritizes world-class execution, strategic artist development and long-term catalog value creation.
“This partnership reflects where I am today,” Lito MC Cassidy said in a statement. “It’s about using my experience as an artist to develop new talent the right way, while continuing to work with established artists to turn them into global stars and take their careers even further into the mainstream market.”
“This initiative is a clear example of how Concord drives growth: by partnering with proven cultural leaders and providing them with the support, resources and global infrastructure needed to build lasting ventures,” said Concord Label Group chief executive Tom Becci. “Lito brings credibility, creative instinct and a deep connection to the culture. Together, we are building a label designed to develop the next generation of talent, support high-impact releases and significantly strengthen Concord’s presence in Latin music.”
The first signings and releases will be announced soon.
